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What Makes A Fashion Brand Great?

Build lifetime customers with Quality products, a Personalized Shopping Experience and keeping your customers involved using social media and more
shopping for clothes at a boutique

It seems like new Brand name clothing are cropping up by the dozen every single day of the week. Some of these brands seem to be overnight successes while others never really get out off the ground. So what exactly makes a great fashion brand? A number of things it would seem and let's take a look at some of the things that goes into creating a great fashion brand.

View some of the fashion brands that can be found on MessyCloset

A Great Background Story

Believe it or not, in many cases the story about how a company came into existence can play a huge role in its success. It seems that customers tend to buy fashion brands that they can identify with in some way. Potential customers may identify with a fashion brand due to the fact that they feel as though they know the person behind in the brand as is often the case with celebrity fashions. Or they simply may identify with the area where the brand is created or the struggles of the brand's creators. The more people who identify with with the brands background story the more likely it is that the brand will be a success.


With so many different clothing lines on the market today many customers are looking for original, but flattering designs. So, if you want to make a great fashion brand then finding some way to create something just a little different but still appealing is going to help you achieve that goal.

Creating A Hype

One of the things that makes for a great fashion brand is the ability to create a hype about your product. Start up companies who can get sports figures, movie and television celebrities, or other well known people to rave about their products have a good chance of seeing their fashion brands hit the big time. The more hype surrounding a fashion the more people seem to want it which results in more sales and more popularity for the product.


Price also seems to be a huge factor in whether or not a product becomes a great fashion brand. The key is to pricing your fashions high enough to make them seem “worthy” of being worn, but, still low enough to be reasonably affordable. If the price is just slightly beyond most people's budgets they will have more desire to own it because in their minds owning your brand is proof that they know good fashion and are willing to pay for it.


Surprisingly enough the quality of the product often rates low on most customer list of what makes a truly great fashion brand. While your product needs to be of reasonable quality, in most people's minds using top grade materials is less important than the other factors mentioned. In the end, it all comes down to determination. Those designers are who determined to succeed will eventually create a great fashion brand while those who are looking to make a quick profit will soon discover there are easier ways of doing so.

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